Episode Title - "Youth Romantic Comedy is Wrong, as I Expected"
Original Air Date - April 4, 2013
Hachiman Hikigaya is a pragmatic loner who has the ideal that "youth" is wasted on those who deceive themselves by its innocent bliss. Because of this ideal, he is forced by his language teacher Shizuka Hiratsuka to join the school's Service Club in order to improve his social nature. Hachiman meets the club's only other member, Yukino Yukinoshita, a beautiful girl who holds no restraint in telling people the truth about themselves. Immediately as they meet, their ideals clash and begin debating the flaws of their respective personalities. Unable to reach a common ground, Shizuka proposes that they both contest their ideals by helping people sent to the club, with the winner being able to order the loser around. The following day Hachiman returns to the club room to discover that like himself, Yukino is also a (paradoxical) loner; she is alone because of her beauty, rather than her beauty drawing people towards her, although she doesn't let it bother her. Just then, Yui Yuigahama enters the club with a request that they help her bake cookies for a "certain person". Yukino tries and fails to get Yui to bake correctly, prompting Hachiman to take a turn. Hachiman uses psychology to make Yui think her own cookies are actually good and hence she shouldn't be put off by their taste, instead that the person would appreciate her thought. The following week, at the club Yukino asks Hachiman about Yui's request, stating that she believes that people should push themselves to their limits to improve, but Hachiman retorts that simply putting in effort in working towards a goal is reward enough. Yui later shows up at the clubroom and after making plans with Yukino to have lunch, she gives both Hachiman and Yukino baked cookies as thanks for their help.